UNLEASHING THE POWER OF BRANDS TO CHANGE THE WORLD FOR GOOD

ABOUT SARAMAR GROUP

At Saramar Group, we believe in the power of brands to change the world for good. And doing good for the world is good for business. Saramar Group is a marketing and communications firm specializing in creating meaningful connection between brands and multicultural audiences, with a unique expertise in the U.S. Hispanic market. Our solutions enable brands to authentically reach and engage diverse audiences through purpose-driven brand engagement strategies that drive business growth while creating larger social impact. Saramar Group helps clients unleash the power of purpose, putting social impact at the center of brand engagement with multicultural and Hispanic audiences. 

HARNESSING THE POWER OF MULTICULTURAL AUDIENCES

Multicultural consumers, including African Americans, Asian Americans and Hispanics make up approximately 42% of the U.S. population, with 140 million individuals – a number that continues to grow rapidly according to Collage Group. Based on data from the U.S. Census, the United States will be a multicultural majority nation by 2044, with 50% or more of the population composed of African Americans, Asian Americans and Hispanics. Together, multicultural consumers also have significant spending power of $3.2 trillion. 

In particular, the growth of the Hispanic market in the United States is unprecedented. According to the Claritas U.S. Hispanic Market Report, 67 million Hispanics live in the United States comprising 20% percent of the total U.S. population. Hispanics are projected to drive 80% of U.S. population growth over the next 20 years. With stunning increases in household income, college enrollment, homeownership, and small business ownership over the past two decades, the Hispanic community’s story is one of resilience, optimism and upward mobility. 

Saramar Group powerfully positions our clients to not only capture this growing opportunity but become an integral part of their customer’s story of progress. 

Saramar Group offers four core solutions: Insights and consumer research, comprehensive engagement strategies, social impact initiatives, and experiences, as well as culturally relevant storytelling services.

OUR
MISSION

Unleash the power of brands to change the world for good, putting social impact at the center of brand engagement with culturally diverse audiences.

OUR
VISION

Partner with brands around the globe to do business with a higher purpose, driving business growth while creating social impact.

OUR
PURPOSE

Foster prosperity and positive impact for businesses, people and communities.

WE BELIEVE IN

doing good for the world is good for business

Long-term business results are tied to a company’s commitment to social responsibility and purpose. From customers to employees and investors, stakeholders across all levels of an organization are looking for a purpose beyond the balance sheet, one that creates a positive impact in the world. According to Deloitte, purpose-driven companies grow three times faster than their competitors, achieve higher market share gains, garner higher customer and employee satisfaction rates, and are more relevant in the lives
of consumers.

0 %

OF CONSUMERS SAY
THEY’RE MORE LOYAL
TO PURPOSE-DRIVEN
BRANDS

0 %

of consumers prefer
to purchase from
purpose-driven
brands

0 %

of Hispanics believe
it’s important for
companies to
support their
community

0 %

more productivity is
generated by
employees who work
for purpose-driven
businesses

WE WORK WITH

Brands

Nonprofits & NGOs

B-Corps

Social Enterprises

Universities

Governments