UNLEASHING THE POWER OF BRANDS TO CHANGE THE WORLD FOR GOOD
ABOUT SARAMAR GROUP
At Saramar Group, we believe in the power of brands to change the world for good. And doing good for the world is good for business. Saramar Group is a consulting firm specializing in creating meaningful connection between brands and U.S. Hispanic audiences through purpose-driven brand engagement strategies. Our solutions enable brands to authentically reach and engage U.S. Hispanic audiences through strategies that drive business growth while creating larger social impact. Saramar Group helps clients unleash the power of purpose, putting social impact at the center of brand engagement with Hispanic audiences.
The growth of the Hispanic market in the United States is unprecedented. According to the Claritas Hispanic American Marketing Report, 64 million Hispanics live in the United States comprising 19% percent of the total U.S. population. Hispanics are projected to drive 80% of U.S. population growth over the next 20 years. With stunning increases in household income, college enrollment, homeownership, and small business ownership over the past two decades, the Hispanic community’s story is one of resilience, optimism and upward mobility. Saramar Group powerfully positions our clients to not only capture this growing U.S. Hispanic opportunity but become an integral part of the community’s story of progress.
Saramar Group offers four core solutions: Hispanic insights and consumer research, comprehensive engagement strategies, social impact initiatives, and experiences, as well as culturally relevant storytelling services.
OUR
MISSION
Unleash the power of brands to change the world for good, putting social impact at the center of brand engagement with culturally diverse audiences.
OUR
VISION
Partner with brands around
the globe to do business with a higher purpose,
driving business growth while creating social impact.
OUR
PURPOSE
Foster prosperity and positive impact for businesses, people
and communities.
WE BELIEVE IN
- Doing business with a higher purpose
- Driving business growth while creating social impact
- Building community and connection around brand purpose
- Celebrating cultural diversity and inclusion
- Delivering excellence and exceptional work that drives results
- Partnering as an extended member of our clients' team
- Embodying positivity and optimistim
doing good for the world is good for business
Long-term business results are tied to a company’s commitment to social responsibility and purpose. From customers to employees and investors, stakeholders across all levels of an organization are looking for a purpose beyond the balance sheet, one that creates a positive impact in the world. According to Deloitte, purpose-driven companies grow three times faster than their competitors, achieve higher market share gains, garner higher customer and employee satisfaction rates, and are more relevant in the lives
of consumers.
0 %
OF CONSUMERS SAY
THEY’RE MORE LOYAL
TO PURPOSE-DRIVEN
BRANDS
0 %
of consumers prefer
to purchase from
purpose-driven
brands
0 %
of Hispanics believe
it’s important for
companies to
support their
community
0 %
more productivity is
generated by
employees who work
for purpose-driven
businesses
