POSITIONING YOUR BUSINESS TO EVOLVE WITH THE EVER-CHANGING CULTURAL LANDSCAPE
CONSULTING AND TRAINING
BUSINESS GROWTH STRATEGY INTEGRATION
Integration of Hispanic marketing into your overall business and brand strategy. Development of a point of view on how your brand will approach the market. Alignment of internal organization and processes to execute on Hispanic marketing opportunities.
HISPANIC MARKETING SUBJECT MATTER EXPERTISE
Expertise on how to connect with Hispanic audiences including segmentation, acculturation levels, language use, countries of origin, and geographies.
HISPANIC MARKETING CAPABILITY BUILDING
Trainings and deep-dive presentations for associates on Hispanic demographic and psychographic insights: core values, passions, behaviors, media consumption habits, shopping habits, and beyond.
Immersive experiences and excursions to educate associates on Hispanic cultures and communities.
DIVERSITY & INCLUSION
Creating an internal culture of inclusivity, building a diverse workforce that reflects the communities your business serves.
Cultural training enabling associates to develop competencies for working and collaborating with people of diverse cultures.