BUILDING EMOTIONAL CONNECTION THROUGH BRAND STORIES THAT RESONATE
CULTURALLY RELEVANT STORYTELLING
When audiences see themselves reflected in the stories that brands tell, it creates a more powerful, emotional connection leading to brand love, loyalty, and consumer action. Authentic representation and reflection of Hispanic values, passion points, and cultures are key to creating brand stories that effectively reach, inspire and engage Hispanic audiences. Starting with insights, Saramar Group crafts the story around your brand purpose in a way that resonates with Hispanic audiences to inspire action and drive business results through culturally relevant storytelling.

HISPANIC INSIGHTS
Identify the key cultural insights or human truths that will guide the brand messaging strategy to authentically reach Hispanic markets.

MESSAGING STRATEGY
Craft the overarching brand story and culturally relevant messaging strategy for Hispanic Audiences.

CREATIVE CONCEPT & CAMPAIGN IDEA
Develop creative concepts and campaign ideas for telling your brand story with cultural relevance or develop a culturally relevant adaptation of an existing campaign idea.

MESSAGE TESTING
Ensure brand messaging and campaign concepts will resonate and connect with authenticity through consumer research methodologies.

AMPLIFICATION PLAN
Create a multi-channel amplification plan, identifying key marketing and media channels for amplifying the brand story.

CONTENT PRODUCTION
Develop hero content (key visuals or hero video) that can be adapted for content creation across multiple channels.