BUILDING EMOTIONAL CONNECTION
THROUGH BRAND STORIES THAT RESONATE

CULTURALLY RELEVANT STORYTELLING

Saramar Group offers four core solutions: Insights and consumer research, comprehensive engagement strategies, social impact initiatives, and experiences, as well as culturally relevant storytelling services.

When audiences see themselves reflected in the stories that brands tell, it creates a more powerful, emotional connection leading to brand love, loyalty, and consumer action.

Authentic representation and reflection of multicultural and Hispanic values, passion points, and cultures are key to creating brand stories that effectively reach, inspire and engage Hispanic audiences. Starting with insights, Saramar Group crafts the story around your brand purpose in a way that resonates with multicultural and Hispanic audiences to inspire action and drive business results through culturally relevant storytelling.

Hispanic woman walking and smiling

MULTICULTURAL INSIGHTS

Identify the key cultural insights or human truths that will guide the brand messaging strategy to authentically reach and engage  multicultural and Hispanic customers.

happy hispanic man sitting on scooter talking on cell phone

MESSAGING STRATEGY

Craft the overarching brand story and culturally relevant messaging strategy for your audiences.

Saramar group drawing and planning marketing insights for clients

CREATIVE CONCEPT & CAMPAIGN IDEA

Develop creative concepts and campaign ideas for telling your brand story with cultural relevance or develop a culturally relevant adaptation of an existing campaign idea.
Girl sitting on the floor listening and looking at phone using headphones

MESSAGE TESTING

Ensure brand messaging and campaign concepts will resonate and connect with authenticity through consumer research methodologies. 
Close-up of phone screen with them using their thumb to click on their instagram icon to access their account

AMPLIFICATION PLAN

Create a multi-channel amplification plan, identifying key marketing and media channels for amplifying the brand story.
Man facing forward with a hand held camera to his eye taking a picture

CONTENT PRODUCTION

Develop hero content (key visuals or hero video) that can be adapted for content creation across multiple channels.