ENGAGING MULTICULTURAL AUDIENCES AROUND YOUR BRAND PURPOSE

COMPREHENSIVE ENGAGEMENT STRATEGIES

Saramar Group develops comprehensive engagement strategies for Multicultural and Hispanic audiences around our clients’ brand purpose. We collaborate with clients in developing a roadmap of internal and external engagement pathways that enable clients to authentically reach multicultural and Hispanic audiences. We help define the internal and external strategies, programs, and key initiatives that not only drive new customers to the business, but build community, connection and deep affinity around the brand purpose.  

We work with clients to articulate the business case and growth opportunity, as well as develop an approach for how your brand will engage the Hispanic market. Taking a comprehensive approach that integrates key internal and external strategies, we ensure our clients are ready to do business with the Hispanic market.

Integrated Marketing & Communications

Culturally relevant marketing and communications initiatives across multiple channels and platforms.

SOCIAL IMPACT & CORPORATE SOCIAL RESPONSIBILIY INITIATIVES

Engaging Hispanic audiences around the social causes they care about.

Community Partnerships

Partnering with Hispanic-serving organizations to drive positive brand visibility and social impact.

Branded EXPERIENCES, EVENT ACTIVATIONS & SPONSORSHIPS

Delivering experiences, events and sponsorship activations that foster community and connection with Hispanic audiences.

Advisory Boards & Committees

Involving Hispanic target audience members in the brand engagement planning process to gain input and insights.

Cultural Capacity Building

Organizing deep-dive presentations, training, and cultural immersion experiences to build cultural competencies.

BUSINESS RESOURCE GROUPS & Employee Engagement INITIATIVES

Implementing Business Resources Groups (BRGs) and employee engagement initiatives to promote recruitment, retention, professional development and community engagement opportunities for Hispanic employees.

Supplier Diversity

Establishing and promoting procurement opportunities for diverse-owned businesses.

Diversity, Equity, and Inclusion

Creating an internal culture of inclusivity, building a diverse workforce that reflects the communities your business serves.