ENSURING AUTHENTICITY &
CULTURAL RELEVANCE THROUGH INSIGHTS

MULTICULTURAL INSIGHTS & CONSUMER RESEARCH

Authentic, culturally relevant engagement begins with a deep understanding of the target audiences. Hispanic insights and consumer research are engagement strategies that lead with Hispanic values, passion points, and cultural traditions create a deeper, more emotional connection between your brand purpose and Hispanic audiences and deliver stronger results and ROI.

SARAMAR GROUP GATHERS, CURATES & ANALYZES INSIGHTS FROM FOUR PERSPECTIVES

How can your brand purpose set you apart among your audiences?

How can audience perspectives of the category define the opportunity?

What values and passion points can we connect with?

What is happening in society that can inform the strategy?

RESEARCH CAPABILITIES

Gather & Curate Existing Data

Custom Research Studies

Online Surveys

Online Discussion Boards

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TARGET AUDIENCE PANELS

ONE-ON-ONE INTERVIEWS

FOCUS GROUPS

TOWN HALL MEETINGS