ENSURING AUTHENTICITY & CULTURAL RELEVANCE THROUGH INSIGHTS
HISPANIC INSIGHTS & CONSUMER RESEARCH
Authentic, culturally relevant engagement begins with a deep understanding of Hispanic target audiences. Hispanic insights and consumer research are engagement strategies that lead with Hispanic values, passion points, and cultural traditions create a deeper, more emotional connection between your brand purpose and Hispanic audiences and deliver stronger results and ROI.
SARAMAR GROUP GATHERS, CURATES & ANALYZES HISPANIC INSIGHTS FROM FOUR PERSPECTIVES
How can your brand purpose set you apart among Hispanic audiences?
How can Hispanic perspectives of the category define the opportunity?
What is happening in society that can inform the strategy?
Hispanic RESEARCH CAPABILITIES
Gather & Curate Existing Data
Custom Research Studies
Online Surveys
Online Discussion Boards
TARGET AUDIENCE PANELS
ONE-ON-ONE INTERVIEWS
FOCUS GROUPS
TOWN HALL MEETINGS
