VISIONARY STRATEGISTS & CHANGE AGENTS.
PASSIONATE ABOUT YOUR GROWTH AND IMPACT
VISIONARY STRATEGISTS & CHANGE AGENTS.
As a comprehensive solution for your brand’s Hispanic engagement needs, Saramar Group is a true partner and extended member of your team. Saramar Group assembles the right group of in-house talent and strategic partners with best-in-class expertise to bring your vision and objectives to life.
Founder & CEO
Sarah Marske founded Saramar Group with a vision to positively impact the world by doing business with a higher purpose, creating social impact along with profit. She is passionate about partnering with people, brands and organizations to bring their purpose-driven visions to life and create real impact for their business, customers and communities.
Before starting Saramar Group, Sarah led award-winning Hispanic marketing campaigns and social impact initiatives in her role on the multicultural marketing team at The Coca-Cola Company. She created, led and collaborated on innovative strategies and campaigns that tap into Hispanic passion points and values, earning the Association of National Advertisers (ANA) Multicultural Marketing Excellence Award, Public Relations Society of America (PRSA) Silver Anvil Award for Best PR Campaign, and the Billboard Music Award.
Sarah’s passion for driving business results through social impact initiatives manifested in her role at Coca-Cola. She directed and expanded Coca-Cola’s global 5by20 women empowerment initiative across the U.S. for multicultural women through The Adelante Movement, Self Made and In the Black platforms, working in partnership with key stakeholders including media entrepreneur and NY Times best-selling author, Nely Galan and Linda Spradley Dunn, CEO of Odyssey Media. She also led the national Coca-Cola #ForTheDream Hispanic education campaign in partnership with the Hispanic Scholarship Fund, as well the Club Balón Rojo soccer program, a Coca-Cola active healthy living initiative in partnership with the Boys & Girls Club of America.
Putting her love of soccer into action, she also executed national and grassroots soccer initiatives including the FIFA World Cup, Mexican National Soccer Team and Copa Coca-Cola, working with influencers like Latin superstar Carlos Vives, sports commentator Fernando Fiore, and soccer legends Marcelo Balboa, Jorge Campos and Luis Garcia.
She delivered one-in-a-lifetime brand experiences for Hispanic consumers through programs like the Coca-Cola Hispanic Holiday campaign, Hispanic Heritage Month campaigns, Univision’s Premios Juventud, and People en Español’s Festival and 25 Most Influential Women platforms.
On the shopper side, Sarah activated programs across the U.S. with customers including Walmart, Regal Cinema, Family Dollar, Wendy’s, Albertsons Safeway, La Michoacana, Sedanos and more, driving revenue, sales and brand love.
Before joining Coke, Sarah served as Communications & Public Relations Manager at the Latin American Association where she led strategic communications, branding, media relations and marketing efforts for the nonprofit that serves more than 50,000 Latinos annually in Metro Atlanta. She’s also held roles at Univision 34 Atlanta, Piedmont Park Conservancy and the Metro Atlanta YMCA.
Passionate about youth empowerment, Sarah founded the Copa United corporate charity soccer tournament, and has served as community chair on The Coca-Cola Company’s Hispanic Leadership Business Resource Group, a member of the Boy Scouts Atlanta Area Council Marketing Advisory Board, the Hispanic Scholarship Fund’s Atlanta Advisory Council, the Latin American Association’s Latina Empowerment Steering Committee and the YMCA of Metro Atlanta’s teen international service trips to Costa Rica.
Sarah graduated with distinction from the University of North Carolina at Chapel Hill with bachelor’s degrees in International Studies and Spanish where she was awarded the Sterling Stoudemire Medal for Outstanding Achievements in Spanish. She achieved her master’s degree in communication and a certificate in Spanish translation from Georgia State University.