As a comprehensive solution for your brand’s Hispanic engagement needs, Saramar Group is a true partner and extended member of your team. Saramar Group assembles the right group of in-house talent and strategic partners with best-in-class expertise to bring your vision and objectives to life. 

Saramar Group Founder Sarah Marske


Founder & CEO

Sarah Marske founded Saramar Group with a vision to positively impact the world by doing business with a higher purpose, creating social impact along with profit. She is passionate about partnering with people, brands and organizations to bring their purpose-driven visions to life and create real impact for their business, customers and communities.

Before starting Saramar Group, Sarah led award-winning Hispanic marketing campaigns and social impact initiatives in her role on the multicultural marketing team at The Coca-Cola Company.  She created, led and collaborated on innovative strategies and campaigns that tap into Hispanic passion points and values, earning the Association of National Advertisers (ANA) Multicultural Marketing Excellence Award, Public Relations Society of America (PRSA) Silver Anvil Award for Best PR Campaign, and the Billboard Music Award.

Sarah’s passion for driving business results through social impact initiatives manifested in her role at Coca-Cola. She directed and expanded Coca-Cola’s global 5by20 women empowerment initiative across the U.S. for multicultural women through The Adelante Movement, Self Made and In the Black platforms, working in partnership with key stakeholders including media entrepreneur and NY Times best-selling author, Nely Galan and Linda Spradley Dunn, CEO of Odyssey Media. She also led the national Coca-Cola #ForTheDream Hispanic education campaign in partnership with the Hispanic Scholarship Fund, as well the Club Balón Rojo soccer program, a Coca-Cola active healthy living initiative in partnership with the Boys & Girls Club of America.


Putting her love of soccer into action, she also executed national and grassroots soccer initiatives including the FIFA World Cup, Mexican National Soccer Team and Copa Coca-Cola, working with influencers like Latin superstar Carlos Vives, sports commentator Fernando Fiore, and soccer legends Marcelo Balboa, Jorge Campos and Luis Garcia.

She delivered one-in-a-lifetime brand experiences for Hispanic consumers through programs like the Coca-Cola Hispanic Holiday campaign, Hispanic Heritage Month campaigns, Univision’s Premios Juventud, and People en Español’s Festival and 25 Most Influential Women platforms.

On the shopper side, Sarah activated programs across the U.S. with customers including Walmart, Regal Cinema, Family Dollar, Wendy’s, Albertsons Safeway, La Michoacana, Sedanos and more, driving revenue, sales and brand love.

Before joining Coke, Sarah served as Communications & Public Relations Manager at the Latin American Association where she led strategic communications, branding, media relations and marketing efforts for the nonprofit that serves more than 50,000 Latinos annually in Metro Atlanta. She’s also held roles at Univision 34 Atlanta, Piedmont Park Conservancy and the Metro Atlanta YMCA.

Passionate about youth empowerment, Sarah founded the Copa United corporate charity soccer tournament, and has served as community chair on The Coca-Cola Company’s Hispanic Leadership Business Resource Group, a member of the Boy Scouts Atlanta Area Council Marketing Advisory Board, the Hispanic Scholarship Fund’s Atlanta Advisory Council, the Latin American Association’s Latina Empowerment Steering Committee and the YMCA of Metro Atlanta’s teen international service trips to Costa Rica.

Sarah graduated with distinction from the University of North Carolina at Chapel Hill with bachelor’s degrees in International Studies and Spanish where she was awarded the Sterling Stoudemire Medal for Outstanding Achievements in Spanish. She achieved her master’s degree in communication and a certificate in Spanish translation from Georgia State University.

Gina Pezzia

Director of Business Development

Gina is passionate about social empowerment and building an inclusive world. Originally from Lima, Peru, she followed her dreams to build stronger communities and make a positive impact when she moved to Atlanta. 

Gina comes to Saramar Group with deep and relevant experience working with Latino communities. She has served as a nonprofit leader in various capacities, including work with Children’s Healthcare of Atlanta, Children’s Miracle Network Hospitals and The Latin American Association. 

Most recently, she directed and led the development of the Hispanic engagement and fundraising initiative for Children’s Healthcare of Atlanta, raising over $4M through fundraising campaigns with media partners, companies, and grassroots campaigns. She also implemented successful purpose-driven marketing campaigns with companies including Dairy Queen, Little Caesars, Ace Hardware, Panda Express, and many more. As media spokesperson for Children’s Healthcare of Atlanta, she appeared on Univision, Telemundo and La Raza Radio station, discussing different health topics impacting Hispanic communities. 

Following her passion of building a better world, she has also implemented and taught empowerment and educational workshops engaging Latino communities. 

Gina holds a Degree in Law and Political Sciences from Universidad de Lima (Peru) and currently lives in Atlanta with her husband and two daughters.

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Valentina González Ortiz

Account Coordinator | Marketing Specialist

Valentina Gonzalez Ortiz is Account Coordinator and Hispanic marketing specialist at Saramar Group. She helps design marketing strategies and culturally relevant creative crafted to reach and engage U.S. Hispanic audiences.

Originally from Bogotá, Colombia, Valentina is an Industrial Designer with a degree from Pontifical Xavierian University of Bogotá focused on Digital Marketing and Product Design. Her background includes managing social media and giving websites a fresh look for the Canadian Association for Participatory Development, managing digital content for Yoga-ka Bogotá, and creating designs for EU vaccine campaigns during her internship at ZN Consulting in Brussels. Her broad perspective stems from her global journeys including social work in Argentina and backpacking through the Netherlands. These experiences fuel her dedication to continuous learning and flexibility.


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