BUILDING DEEPER AFFINITY WITH
HISPANIC COMMUNITIES BY DOING SOCIAL GOOD
SOCIAL IMPACT, CAUSE MARKETING &
CORPORATE SOCIAL RESPONSIBILITY
Hispanic consumers value brands that create real impact in their lives & communities. Saramar Group is your partner for creating and implementing cause marketing, social impact and corporate social responsibility (CSR) programs that engage Hispanic audiences around the causes they care about, differentiating your brand and fostering brand affinity that goes deeper.

DEFINING YOUR CAUSE MARKETING APPROACH
Developing your cause marketing strategy to drive business growth and social impact.

FINDING YOUR BRAND’S AUTHENTIC PURPOSE
Aligning with your brand with a purpose and cause that connects with customer interests and values.

DEVELOPING THE
CREATIVE CAMPAIGN
Crafting the cause marketing campaign creative idea, messaging and mechanics to tell your brand story.

BRINGING CAMPAIGNS
TO LIFE IN MARKET
Bringing the campaign to life across multiple channels – from social and digital to retail and experiences.

FOSTERING ENGAGEMENT
AND RESULTS
Engaging audiences around your brand and cause, building brand loyalty and sales results

CREATING
MEASURABLE IMPACT
Creating sustainable business growth and measurable societal and Community Impact
SOCIAL IMPACT PROGRAM DEVELOPMENT,
ACTIVATION & STORYTELLING
From women empowerment and educational programs, to active living, economic empowerment and beyond, Saramar Group helps you develop, activate and tell the story around your brand’s social impact and corporate social responsibility (CSR) initiatives.
PROGRAM
DEVELOPMENT
- Strategy and Approach
- Program Components, Content or Curriculum Development
- Community Partner Selection & Management
- Key Metrics & KPIs
PROGRAM
ACTIVATION
- Project Management
- Planning & Logistics
- Program Mechanics Development
- Program Activation in Market
STORYTELLING
- Branding & Messaging
- Campaign Development
- Content Creation (English & Spanish)
- Media Planning
- Campaign Implementation
AREAS OF EXPERTISE
Hispanic Entrepreneurs
& Business Owners
Latina & Women
Empowerment
Financial & Economic
Empowerment
Hispanic Youth Leadership
Development & Career Readiness
Hispanic Education
& Scholarship Programs
Hispanic Youth Empowerment
Soccer Programs & Tournaments
Active Healthy Living
Health & Wellness