BUILDING DEEPER AFFINITY WITH
HISPANIC COMMUNITIES BY DOING SOCIAL GOOD

SOCIAL IMPACT, CAUSE MARKETING &
CORPORATE SOCIAL RESPONSIBILITY

Hispanic consumers value brands that create real impact in their lives & communities. Saramar Group is your partner for creating and implementing cause marketing, social impact and corporate social responsibility (CSR) programs that engage Hispanic audiences around the causes they care about, differentiating your brand and fostering brand affinity that goes deeper.

Employees joining hands to create social impact with hispanic community

DEFINING YOUR CAUSE MARKETING APPROACH

Developing your cause marketing strategy to drive business growth and social impact. 

Teen Volunteers cleaning the street making social impact

FINDING YOUR BRAND’S AUTHENTIC PURPOSE

Aligning with your brand with a purpose and cause that connects with customer interests and values.

Employee at Saramar Group at computer crafting a cause marketing campaign

DEVELOPING THE
CREATIVE CAMPAIGN

Crafting the cause marketing campaign creative idea, messaging and mechanics to tell your brand story.

Woman on phone bringing the marketing campaign to life across multiple channels

BRINGING CAMPAIGNS
TO LIFE IN MARKET

Bringing the campaign to life across multiple channels – from social and digital to retail and experiences. 

Person posting to Instagram on Cell Phone showing social impact

FOSTERING ENGAGEMENT
AND RESULTS

Engaging audiences around your brand and cause, building brand loyalty and sales results

Hispanic Youth making social impact picking up trash

CREATING
MEASURABLE IMPACT

Creating sustainable business growth and measurable societal and Community Impact

SOCIAL IMPACT PROGRAM DEVELOPMENT,
ACTIVATION & STORYTELLING

From women empowerment and educational programs, to active living, economic empowerment and beyond, Saramar Group helps you develop, activate and tell the story around your brand’s social impact and corporate social responsibility (CSR) initiatives.

PROGRAM
DEVELOPMENT

  • Strategy and Approach
  • Program Components, Content or Curriculum Development
  • Community Partner Selection & Management
  • Key Metrics & KPIs

PROGRAM
ACTIVATION

  • Project Management
  • Planning & Logistics
  • Program Mechanics Development
  • Program Activation in Market

STORYTELLING

  • Branding & Messaging
  • Campaign Development
  • Content Creation (English & Spanish)
  • Media Planning
  • Campaign Implementation

AREAS OF EXPERTISE

Hispanic Entrepreneurs
& Business Owners

Latina & Women
Empowerment

Financial & Economic
Empowerment

Hispanic Youth Leadership
Development & Career Readiness

Hispanic Education
& Scholarship Programs

Hispanic Youth Empowerment

Soccer Programs & Tournaments

Active Healthy Living

Health & Wellness

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